The Levers for Cracking Subscription Revenue Business Models

Traction Roadmapping - Direct Recurring Business Models

In today’s issue, I’m going to take on modeling considerations for subscription-driven businesses, specifically SaaS (software-as-a-service).

On the surface, recurring revenue models seem superior to non-recurring (one-time) models. While this is mostly true, it isn’t always true.

Let’s dive in.

Traction Roadmapping - Direct Recurring Business Models

The…